From a narrow rectangular enclosure, a large 65-inch rollable TV display would at a touch of a button emerge. And then the TV display would descend into its rectangular box with another touch of the button. Cool!
But, we will have to wait until January 2019 to find out what the price tag will be as there has been no word on pricing so far this year. The price tag will probably be out of sight!
The TV display rolls upward like a poster, supported by a seemingly invisible frame, out of a rectangular enclosure.
The rollable TV design has some realistic applications even though it seems more of a novelty item. First of all, it provides an aesthetic improvement to a room’s decor when the TV display is rolled up and out of view eliminating the huge rectangular black void on the wall.
Then it has three different modes in height for three views: The first viewing is a third of the way up when the display is a narrow sliver and will display news, sports, weather or music information.
A few more inches higher and you will be in the 21:9 ratio or the Native Movie-Aspect Ratio for the movie you are watching, eliminating the letterboxing black bars you might see above or below the actual picture.
Then a few more inches higher to its full height brings you into the 16:9 ratio of the TV Aspect Ratio for watching TV.
The rollable screen display is an LG Display. It is not LG TV. That is why there is no pricing as yet. And the OLED panels are the only type of displays that can flex enough to roll up like a poster and they are also the most expensive and coveted of all TV displays because they deliver superior images.
An organic light-emitting diode (OLED) is a light-emitting diode (LED) in which the emissive electroluminescent layer is a film of organic compound that emits light in response to an electric current.
According to the Business Insider, “Combined with the novel roll-up and roll-down effect, LG’s OLED rollable TV is a thing to behold.”
The LG rollable TV will be on display again at the CES in Las Vegas, Nevada at the Las Vegas Convention Center from January 8–11, 2019!