Amazon Prime Day 2018 is just around the corner and Amazon (NASDAQ: AMZN) is promising that it will be bigger and better than ever. Prime Day will start on July 16 at 3 p.m. ET and continue for 36 hours, six hours longer than last year. Amazon is promising more than a million deals around the world for the event.
This year, Prime Day is expanding to more countries around the world. The event will be held as in previous years in the US, UK, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, and Austria. Australia, Singapore, Netherlands, and Luxembourg will be joining in on Prime Day for the first time.
For Prime Day, Amazon is slashing prices on everything from tech to home goods. Amazon is promising special discounts on Alexa-enabled products, including a deal for $100 off Echo Show, a version of the device with a touchscreen. The company is also offering new discounts for home security, a Coleman portable propane grill, four months of Amazon Music Unlimited for 99 cents, and an Audible interview series hosted by Bob Newhart. Customers that enter Amazon’s new Alexa Home-Smart-Home Sweepstakes during the event have a chance to win an Alexa-enabled 2019 Lexus ES.
Amazon has been using Prime Day to highlight its own brands in recent years. This year, customers can get up to 20 percent off AmazonBasics, 25 percent off items in the Rivet and Stone & Beam lines, and 30 percent off the Mama Bear baby line, Presto household essentials, and Solimo personal care items.
Prime Day will also extend to Amazon’s physical stores this year. The company is planning sales at Whole Foods and Amazon Books locations in the US. Amazon bought Whole Foods last year for $13.7 billion. Members with an Amazon Prime Rewards Visa card will get 10 percent cash back on purchases up to $400 from July 14 to July 17.
Prime Day is now in its fourth year and has become a very important sales event for Amazon. For the past two years running, Amazon broke its single-day sales record on Prime Day and last year’s Prime Day was the biggest sales day in Amazon’s history. According to research firm Consumer Intelligence Research Partners, there are an estimated 90 million Amazon Prime members. Amazon raised the price of the Prime program 20 percent in May, increasing it from $99 annually to $119 a year.